Proposal · Pro Contracts · LinkedIn Strategy

Growing Your
LinkedIn Presence
The Right Way.

We're happy to present a content strategy that will boost your LinkedIn presence and drive interest to your core services — increasing visibility and positioning Pro Contracts as a competent player in the commercial construction and fit-out industry.

Prepared by Creative Direxion
For Pro Contracts
Date 21 May 2026
Project Overview

The Scope at a Glance

The project covers creating and sharing relevant, well-crafted content on LinkedIn — consistently and on-brand.

2×
Posts per week (open to 3×)
24
Weeks — 6 months duration
48+
Minimum posts delivered
Content Framework

Six Content Pillars

We'll keep things varied — here are the content pillars we'll be working across to keep your feed active, authoritative, and genuinely interesting.

Pillar 01
Current Projects
Showcasing ongoing work gives followers a real-time look at your expertise in action — nothing builds credibility like showing the work as it happens.
Pillar 02
Previous Projects
Highlighting successfully completed work demonstrates your track record and capabilities. Your portfolio is your best sales tool.
Pillar 03
Company Storytelling
Building connection through company values, behind-the-scenes content, and team introductions — the human side of Pro Contracts.
Pillar 04
Service Promotion
From construction and renovations to shopfitting, store renovations, and retail fixture refurbishing — making sure the right people know exactly what you offer.
Pillar 05
"Why Pro Contracts?" Posts
Straight-talking content that highlights what sets you apart — experience, turnaround time, quality of work, and the fact that you're a proudly SA-based team.
Pillar 06
Case Studies
These go deeper — walking people through the brief, the challenge, how we tackled it, and the end result. Perfect for showcasing the bigger, more complex jobs.
Recommendations

How to Maximise Impact

A few strategic moves that will make a real difference to how far this content reaches — especially in the early months.

📊
Worth knowing upfront — the business page currently has 37 followers, so organic reach will be limited early on. That's completely normal and expected at this stage.
⚡
The quickest way to change that is Derek reposting to his 500+ connections — that alone will multiply the initial visibility significantly.
🔁
Even better if the broader team can repost too. The more people sharing, the faster the page grows.
📝
For even greater reach, we'd strongly recommend adding full-length articles into the mix. These get uploaded to your website and then shared on LinkedIn — they tend to perform really well because they offer genuine value, not just a quick scroll. Every click brings someone to your site, where they can discover the full range of what Pro Contracts offers.
🎯
If you ever want to reach a more targeted audience beyond your organic following, a paid LinkedIn campaign is worth considering down the line. Here's an entry-level cost guide: View cost guide →
Investment

What It Costs to Do This Right

One core package and two optional add-ons — pick what makes sense for where you are right now.

Core Package · Recommended
6-Month LinkedIn
Content Package
R60,000 for 6 months · all-inclusive
  • 48 custom posts, designed and written from scratch
  • Every post crafted to fit your brand and speak to your audience
  • We handle design, copy, and posting twice a week
  • Full content calendar and planning included
  • * Responding to comments and keeping the conversation going on LinkedIn will be in your hands — you know your business best
Add-on 1
Optional
Facebook Posting
R10,000 for 6 months
  • Same content, posted to Facebook too
  • No extra work on your end
  • Or we hand it all to your team to post in-house — your choice
Add-on 2
Optional
Full-Length Articles
R2,000 per article
  • Long-form content built for your industry and audience
  • Pulls traffic to your site for years, not just weeks
  • Includes custom images, uploaded to your site, and posted to LinkedIn